‘Many wonder where the journey to social change starts. While creating sustainable and innovative solutions in the form of social business or even value-based products is key, many seem to disregard the need for self reflection and realising one's personal motives as key factors to driving successful ideas. To us, innovation is only one part of the equation. Understanding people, their needs, pains and ambitions is the secret to any great social value-based solution.

This free Arabic self-paced online course introduces social entrepreneurs, SMEs and development professionals to basics of creating social value-based solutions to some of the most pressings social and economic challenges they face. It provides an in-depth overview of the historic evolvement of design thinking and human-centered design while making sure learners are brought closer to real-life case scenarios from the Arab World and beyond.